The Black Lives Matter Movement - 790 Words

Words can either help the cause or bring further confusion, which in the end destroys the solution to that issue. Kenneth Burke once stated â€Å"Rhetoric is the use of words by human agents to form attitudes or induce actions in other humans† (Pitchford, Aug 31 2016) The very way something is stated can either bring forth the support and encouragement needed or cause a major divide amongst those who want a change and those who don’t perceive the issue as a real problem. The media does a great job of taking issues and flipping the mission statements of many groups to gather a response from others. This phenomenon is known as miscommunication, which happens on the daily with anyone who uses words to communicate ones views and understandings. An issue that has become prevalent in the news recently is the unlawful murders of African American citizens by law enforcement. To combat this issue, a group of concerned citizens rose up to demand a change, known as the Black Lives Matter movement. Due to others not clearly understanding the mission, the connotation associated with the movement has turned negative from conservative media. Those participating in the protest for a better justice system have been painted as hoodlums, racist, and disturbers of peace. The news outlets have become biased on the information presented to the public, in fact the updates of the movement have begun to play on the fear of the viewers. The act of rearranging words, and taking one group ofShow MoreRelatedThe Black Lives Matter Movement1356 Words   |  6 Pagesthe product of racial profiling, a movement has risen up to combat these common issues. The most recent and most well-covered is the Black Lives Matter Movement. Even though it has bee n lauded by some media sources and individuals as the next great movement to champion for civil rights, the Black Lives Matter movement is not the same as the African-American Civil Rights Movement of the 1960s nor is it likely to be as successful. If the Black Lives Matter Movement continues with discrepancies in ideologyRead MoreThe Black Lives Matter Movement1179 Words   |  5 PagesThe Black Lives Matter movement has swept across America. It s branched out with chapters in over 31 cities and held rallies and boycotts across the United States(Sidner). The Black Lives Matter movement started with the outrage of the death of a young man. It continues to take over headlines and raise awareness on police brutality and inequality. However, the movement has met resistance from the All Lives Matter group. This group thinks that Black Lives Matter is a movement to express hatred towardsRead MoreThe Black Lives Matter Movement872 Words   |  4 PagesPaper 5 Black Lives Matter Movement A close examination of the online representation of a fringe community or counterculture would be the Black Lives Matter movement. The Black Lives Matter movement is a community in America that has represented itself after all of the many innocent African American lives that have taken by law enforcement and the Caucasian male who went into the Emanuel African Methodist Episcopal Church and opened fire on the members of the church. The Black Lives Matter movementRead MoreThe Black Lives Matter Movement1235 Words   |  5 Pagestheir anger and sadness about the result with the Black Lives Matter hashtag. While there were many documented cases of police brutality before Michael Brown’s death, this was the one that truly popularized the Black Lives Matter Movement (Acosta). The Black Lives Matter movement is â€Å"working for a world where Black lives are no longer systematically and intentionally targeted for demise† (About), as well as highlighting the contributions Bl ack lives have made to society. Media have a strong influenceRead MoreThe Black Lives Matter Movement893 Words   |  4 PagesDiscrimination is a struggle that African Americans know all too well. The Black Lives Matter strives to stand up for those wronged by society and also raise awareness to an issue that has surprisingly gone unresolved. The articles â€Å" Black lives Matter: A movement takes shape†, and â€Å" The condition of black lives is one of mourning â€Å" both show the dire need for the black lives matter movement through a combination of appeals that allows them to draw attention to different aspects of the problems withoutRead MoreThe Black Lives Matter Is A Movement1659 Words   |  7 PagesIn 2013, a movement called Black Lives Matter, started to advocate their motto and cause for stopping police brutality and racial injustice. The movement is being supported by many other African Americans and TV networks like B.E.T. Black Lives Matter is a movement that began after George Zimmerman was found not guilty of the murder of Trayvon Martin. The movement grew stronger after the death of two unarmed African Americans last year, Michael Brown of Ferguson, Missouri and Eric Garner of New YorkRead MoreThe Black Lives Matter Movement Essay1570 Words   |  7 PagesThe Black Lives Matter movement was created in 2013 after the acquittal of Trayvon Martin’s killer, and after the killing of Michael Brown in Ferguson, Missouri. In 2014, the phrase became a bold component for a new chapter in an age old historical fight to end social injustices. But the movement’s disruptive protests’ and passionate public speeches about racial inequality have been concerning to many American citizens who are curious about what the goal is for this generation of protesters. OneRead MoreThe Black Lives Matter Movement1453 Words   |  6 PagesThe black lives matter movement has been in the news is a major social movement since Mike Brown was shot in Ferguson Missouri. Sin ce that event, there have been many spin-offs to the black lives matter cause. White lives matter, blue lives matter, and Hispanic lives matter. This has become a more divisive idea instead of being a cause that can invoke change. Given my background and personal experience, all lives matter; even the ones that wear bulletproof vests and guns on their hip. People seeRead MoreThe Black Lives Matter Movement1655 Words   |  7 Pagesfighting for respect for a single human life, blacks are focused on the safety of their community while the whites are fighting to keep respect and gain safety. The Black Lives Matter movement, also known as BLM, has been occurring since 2013 when the #blacklivesmatter began trending on Twitter after the death of Trayvon Martin. This movement was not started to cause problems, but only as a support group for the African American community. As growth to the movement occurred, the retaliation levels jumpedRead MoreThe Black Lives Matter Movement1289 Words   |  6 PagesWhite people are born into extreme privilege that they are unaware of having and Blacks are continually the subject of police brutality, inequality in the workplace and the media is still horribly racist. It is clear that light needs to be shed upon this issue to help prevent future generations from fighting the horrific battle that black peop le still have to fight every day even now in 2015. The Black Lives Matter movement was set up in 2012 following the death of Treyvon Martin and awareness to this

Essay about Kids and Gun Control - 795 Words

In the cartoon it shows a little boy knocking on the door of the National Rifle Association, the man at the door hands the little boy two–twenty three caliber guns, as he smiles. The man has wrapped the guns in what is supposed to be the 2nd amendment. This paper will focus on gun control and kids. I would hope that nobody would just hand a child a firearm. I know growing up; it was common for the boys to go hunting with the men. The boys were never alone with the hunting rifles, and were taught to respect firearms. The kids knew that these guns were not toys and nothing to be played with. This was a long time ago, before all the school shootings that have come about in the last few years. My Dad now keeps all the guns under lock†¦show more content†¦Laws have been put into place to help insure that guns are only sold to the people that are able to pass back ground checks. â€Å"With the 1994 Brady Handgun Violence and Prevention Act, Congress imposed a five-d ay waiting period on handgun purchases to allow law enforcement officers time to perform criminal background checks of potential buyers† (Front Line). This does not mean that guns do not fall into the hands of children and adults who are not lawfully registered to own them. There are guns shows that are held in almost any U.S. town at any given time, most of the dealers follow protocol but some do not. Pawn shops also buy and sell guns on a daily basis; most of these guys are just out to make a quick sell. They have no idea if the gun that they are buying was just used in a crime or not. Then there are the stories of kids who found their parents guns in the desk drawer or under the bed, that accidently shoot their friend or themselves. This happens all too often and can tear families apart. â€Å"The guns children use to shoot other children all start out in the hands of adults. The Children’s Gun Violence Prevention Act of 1998 shuts down the sources of guns for kids by placing increased responsibility on parents and gun dealers. Parents whose children gain access to improperly stored guns in the home will risk facing criminal penalties† (Koch). This is a great law to have on the books. This will help ensure that someone is heldShow MoreRelatedEssay about The Debate Concerning Gun Control823 Words   |  4 Pages Over the past few decades gun control has come to the fore front of debate in politics and the mass media. Its no wonder that in the wake of the recent school shootings and attacks on churches that people are beginning to fear guns. People are beginning to see guns as an object of death and destruction and not as what they are meant to be. While guns are used in war they are not intended to kill innocent people, guns are intended to be used by experienced gun handlers for protection and huntingRead MoreGun Control Laws Are Protect Women From Domestic Abusers And Stalkers1505 Words   |  7 PagesMore gun control laws are needed to protect women from domestic abusers and stalkers. Five women are killed with firearms consistently in the United States. A lady s danger of being killed increments 500% if a weapon is available amid a local question. Amid the Iraq and Afghanistan wars, 5,364 US warriors were murdered in real life between Oct. 7, 2001 and Jan. 28, 2015; somewhere around 2001 and 2012 6,410 ladies were slaughtered with a firearm by a close accomplice in the United States. A 2003Read MoreThe 2nd Amendment Essay1119 Words   |  5 PagesThe Second Amendment Most people would link violence and crime problems with gun control in America. The debate that Americans face today is the freedom the Second Amendment gives citizens and whether or not the country should repeal it. While some people feel that repealing it should solve the problem, others believe that it is one of the most important basic freedoms we have as Americans. Federal gun control laws are unconstitutional, and I believe the Second Amendment is both an individualRead MoreThe Issue Of Gun Control1303 Words   |  6 PagesGun control has been a major problem in our society because it’s been in the (Molly)world just know one payed it any attention. In the year of 2014 a young man Travon martin passed away and it became a question of gun control. Gun laws are the cause of much of the violent crime in the United States and it needs to change who Is illegal interactions transportation of guns and mass shootings around the United States. Many people question the guns around our society and people asking the cause of orRead MoreGun Control And The Rights Issue Essay1490 Words   |  6 PagesGun control is a topic that has been discussed for many years now. Increasingly so with all of the mass gun violence that has been occurring recently such as the Orlando and San Bernardino shootings in 2015 and 16. Some view gun control as a crime issue and others view it as a rights issue. Either way, there are people that want more gun control and people that want less gun control. On both sides of the issue, opinions range from moderate to extreme. Should we put more restrictions on firearmsRead MoreGun Control Laws Do Not Reduce Gun Violence779 Words   |  4 Pages Gun control laws Introduction: I believe that gun control laws will actually increase robberies, murders, and other crime. Think of it like this ok, you and your kids are sleeping in your beds. Then you hear your front door being kicked in. You see people walking around your house stealing your tv’s, your kids game systems, computers, and jewelry. You begin to go for the phone and call 911, but they see you and they start to run at you and your kids with a knife. Would you rather have a gun orRead MoreGuns Are A Common Weapon842 Words   |  4 Pagesanyone. Guns are a common weapon that just about everyone owns. Guns are being used not only to assure safety to Americans, but also in way that make people afraid to leave their homes. People in today’s society use guns to end the lives of others as well as themselves. Nowadays, gun related violence is always appearing in the news and because of this, I think there should be a higher criteria for those who are allowed to have guns. In today’s world, gang members can get their hands on a gun, withRead MoreMedia Violence and School Shootings1312 Words   |  6 Pagestake blame for something that their child has done wrong. Well, it is pretty simple. Parents are the only people who can control what kind of music their kid or kids listen to, what movies they see, what video games they play, and what kind of programs they watch on TV. The parents should be held accountable because it is not possible for the school to control what the kids do out of the classroom. Since the Littleton, Colorado shooting, school shootings have attracted attention to laws thatRead MoreGun Control Should Not Be Controlled As It Reduces Sense Of Self Defense1454 Words   |  6 PagesIntroduction Gun control can be defined as the entire laws that legalize the invention of firearms in a certain state. In other words, it is the regulation of distribution of firearms in a country. For a couple of years, government has struggled to reduce the rate at which firearms are used in a country. This has helped to reduce various crimes that were carried out by people who were said to own guns. Research shows that about 90% of deaths originate from use of firearms. For this reason, it isRead MoreThe Government Should Restrict Gun Ownership: An Opinion Essay1499 Words   |  6 PagesShould the government restrict gun ownership? Guns are very dangerous weapons. They can cause destruction or even death. They can defend, protect, intimidate and kill. If the government has to restrict gun ownership, it has to ask weather guns necessarily lead to crimes. The government should restrict gun ownership because over the past years people who own guns, especially in the neighborhoods, colleges and high schools break rules and commit crimes. Homicide crimes and other crimes have increased

Sonnet To My Mother by George Bake Essay - 978 Words

Sonnet To My Mother by George Baker Most near, most dear, most loved, and most far, Under the huge window where I often found her Sitting as huge as Asia, seismic with laughter, Gin and chicken helpless in her Irish hand, Irresistible as Rabelais but most tender for The lame dogs and hurt birds that surround her,- She is a procession no one can follow after But be like a little dog following a brass band. She will not glance up at the bomber or condescend To drop her gin and scuttle to a cellar, But lean on the mahogany table like a mountain Whom only faith can move, and so I send O all her faith and all my love to tell her That she will move from mourning into morning. George†¦show more content†¦His exuberant exclamation near the end of the poem, and so I send O all my faith and all my love to her...confirms the strength of these feelings. The warm, humorous, delightfully frank way Baker describes his irresistible mother in the intervening lines also convinces us of his strong attachment to her. These feelings are moreover, reinforced by the warm, playful, exuberant tone he employs throughout the poem. The sonnet form with the necessity for compression that it imposes is particularly suitable for this brief but deeply-felt tribute. In the fourteen lines, Baker provides a vivid and appealing cameo of his mother, not only her large size, but also of her habits, sense of humour, lively, enquiring mind, compassion, loud, exuberant love of life, courage and faith. In the octave of the sonnet, he accumulates vivid impressions of all these characteristics except for the most important ones, her courage and faith, which he reserves for the sestet which provides the sonnet with its point: it is these last two qualities in particular which will enable her to move from mourning to morning The poets language is mostly simple and non-poetic, in fact, generally part of everyday speech or the vernacular; this suggests the genuineness of the poets feelings. His basically simple, everyday vocabularyShow MoreRelatedCrossing the Chasm76808 Words   |  308 Pagesvocabulary to a market development problem that has given untold grief to any number of high-tech enterprises. Seeing the problem externalized in print has a sort of redemptive effect on people who have fallen prey to it in the past—it wasn’t all my fault! Moreover, like a good book on golf, its prescriptions give great hope that just by making this or that minor adjustment perfect results are bound to follow— this time we’ll make it work! And so any number of people cheerfully have told me

What are the main causes of high unemployment in Zimbabwe...

Introduction: The unemployment rate is the proportion of the economically active population that is unemployed and actively looking for employment. In 1990, Zimbabwe embarked on a programme of Economic Reforms popularly known as Economic Structural Adjustment Programme (ESAP) and 1991-1992 saw one of the worst droughts. With close to 70% of the population living in the rural areas (CSO 1992) and dependent on agriculture for their livelihood, this constituted a major disaster. One result of these events was increased migration to the urban areas by people in search of employment. A further drought in 1995-1996 compounded the effect. Worsening economic conditions plus ever increasing corruption and crime have been the norm since 1995.†¦show more content†¦During a business boom or upswing the supply of bonds rises. The investment climate in Zimbabwe is not sufficiently favorable to attract the type of Foreign Direct Investment needed to transform exports. There are so many regulations conce rning capital repatriation and profit/dividend remittability. This discourages investment and hence at the same time increasing unemployment. Population growth rate and age structure The population in Zimbabwe has been increasing at a decreasing rate, but the fact that the population is increasing without a complimentary increase in job opportunities, this therefore means all the job candidates are jobless. The growth path - reliance on primary products - is suboptimal Zimbabwe has been relying mostly on the products which are just primary. Such dependence has had no joy being found for the thousands of youths in Zimbabwe who are looking for jobs. Geography (proximity to South Africa, no direct access to the sea) Zimbabwe is a landlocked country and has been relying mostly on its neighbours namely South Africa and Mozambique. This has placed the country in a state of disadvantage hence the employment creation rate going down. Tertiary Education A number of tertiary colleges have sprung up in Zimbabwe, and yet the existing infrastructure is unable to absorb the swelling numbers of youths seeking training opportunities. There is also a high mismatch of skills acquired from training on one hand and the labour market

Television Free Essays

————————————————- Television is the leading cause of violence in today’s society. Television. This word associates for us with â€Å"violence†, â€Å"crime†, â€Å"pornography†. We will write a custom essay sample on Television or any similar topic only for you Order Now And this becomes usual in today’s society. And possibly, it is a reason why many people don`t find the cause of violence in TV, because it is usual situation for them, when they see bad scenes on the screen, they just don’t pay attention on it. And this is the source,all we became â€Å"cold†. For us it is trifling when happens bad events around us. And we don’t notice that slowly turn to monsters. But there is the great impact of television’s violence on youth, especially. 1. Children copy everything what is happening on the screen, not caring whether it is good or bad. For example, there was experiment with the children. Television researchers split children in two groups. For the first group the clip, where little girl hit a doll, was shown. For the second group the clip, where that girl had a tea party with doll, was shown. After that researchers gave dolls to every group, and every group did the things, which they saw in the video. (http://library. thinkquest. org†¦ ) 2. Violence on television causes aggression in people, especially again in children. But the effect, they have from the television, can be opened after a lot of years, even if they are 30 years old. â€Å"In 1973, a small Canadian town (called â€Å"Noel† by the investigators) acquired television for the first time. The acquisition of television at such a late date was due to problems with signal reception rather than any hostility toward television. Joy et al20 investigated the impact of television on this virgin community, using as control groups two similar communities that already had television. In a double-blind research design, a cohort of 45 first- and second-grade students were observed prospectively over a period of 2 years for rates of objectively measured noxious physical aggression (egg. , hitting, shoving, and biting). Rates of physical aggression did not change significantly among children in the two control communities. Two years after the introduction of television, rates of physical aggression among children in Noel had increased by 160%† (http://cursor. org†¦ ) 3. Again children saw violence on TV, repeat it, thinking that their action will not be punished. That means they are persuaded that crimes, violence†¦ ave punishment, despite their terrible consequences. 47% of violent television programs show the victim going unharmed, especially in cartoons. The person in the cartoon or television show gets bowled over by another character and they get back up without being harmed. Children begin to believe that violence doesn’t really hurt othe rs. 73% of individuals who commit crimes in cartoons and children’s shows go unpunished in violent scenes Television shows that allow the character who commits the crime to receive no punishment, teaches children that it is alright to commit a crime because nothing will be done. Criminals and violent acts do not get punished. (http://library. thinkquest. org†¦ ) 4. And there are certain facts that television promotes homicide. Following the introduction of television into the United States, the annual white homicide rate increased by 93%, from 3. 0 homicides per 100 000 white population in 1945 to 5. 8 per 100 000 in 1974; in South Africa, where television was banned, the white homicide rate decreased by 7%, from 2. 7 homicides per 100 000 white population in 1943 through 1948 to 2. 5 per 100 000 in 1974. As with US whites, following the introduction of television into Canada the Canadian homicide rate increased by 92%, from 1. 3 homicides per 100 000 population in 1945 to 2. 5 per 100 000 in 1974. †¦ white South African homicide rates would double within 10 to 15 years after the introduction of television in 1975, the rate having already increased 56% by 1983 (http://cursor. org†¦ ). If you want to see more just go to this web site. Well, it can be said that nowadays television is full of acts of murders, robberies, violence. And all of theme, all-in-all, have a huge influence on our consciousness. So, this is beyond controversy. I can’t agree with my opponent that Television is the leading cause of violence in today’s society. Since my opponent didn’t give any arguments, I’ll first my arguments: 1. Violence was always there. It’s not a new invention. Since the beginning of time, there has been violence. The first murder is mentioned in the bible. Much before there was even electricity. 2. If the violence you see on television causes you to act violently, each and every one of us (since most of us watch TV) would have been violent 3. Those who act violently are people which are naturally violent. The proof of that is that animals act violently too. animals do not watch TV. They act violently since they are naturally violent creatures. I  think that I can introduce to my opponent the facts why television is the leading cause of violence. Television hasn’t significant influence on adults’ mind, but has a great impact on children, on their brain’s development. And if they catch the idea of violence in childhood from TV, then their opinion about crimes, murders cannot be changed. Only in adulthood they make their ideas real, and we don’t know what kind of idea it can be. Thus, television influences the consciousness of children, who at their time will be ready to accomplish terrible action. But also there was a fact TV has influence on adults too, but it is seldom event. All-in-all, there are a lot of exploration, researches, which prove the statement of our debate’s topic. I am sure that I could demonstrate the facts, that`s why people vote for me! This them was risen so many times. The answer is yes, but on half. Because being violent depends not only on Television, but also on person` environment ( family, friends, consiquences†¦ ) Television is only a part of this. Ufrotunately, television`s influence on people is huge. You see the propagands in films that being bed is cool, and actually you want to be like them, TV showas areshowing and talk that being thin is good, and you do not eating and make harm to yourself†¦.. Television and other media have always been blamed about showcasing violence to a large extent. Many television shows are infamous for their violent content. Television violence is about murders, bloodshed, explosions, disaster and death. TV shows often demonstrate hitting, stabbing, screaming, thus expressing negativity. This destruction shown on television has a deep impact on the viewers, especially children. Considering the impressionable years they are in, children are most vulnerable to violence on TV. It is a point of debate whether television reflects society or behavior of society reflects what is shown on television. But at some point it becomes a vicious circle. People follow what they see on TV and television shows are based on what is prevalent is society. Television is bound to have a deep impact on the viewers, especially children and teenagers. Children tend to follow whatever they see blindly. Television violence influences children to a great extent because they relate to characters on television. Television violence affects children of different ages in different ways. The effect depends on their level of understanding, the way they interpret and process information and their own experiences and upbringing. According to the American Academy of Pediatrics (AAP), kids under 2 years of age should not watch television and those older than 2 should not be allowed to watch more than 1 to 2 hours a day of good TV shows. Television, or any media for that matter can shape child behavior. Audio-visual media have the potential to influence a child’s mind and make the child follow what he/she sees, without much thought. It’s high time the elders realize this and restrict TV exposure of children. How Television Violence Affects Children Infants are attracted to watching TV. For them, it’s just a play of light and sound, something visual and moving they enjoy watching. They often miss the program content. They can make sense only out of characters and faces familiar to them. It is said that if behavior on television is presented to them in simpler ways, they are likely to imitate it. When children reach an age of two and half years, they begin to pay more attention to what is shown on TV and tend to imitate it. At that age children prefer to watch fast-moving characters and are likely to get exposed to television violence. During the pre-school age, children begin to derive meaning from what they see on television. Intense scenes and sounds attract them. Cartoon violence draws in the children of that age. It is seen that preschoolers behave aggressively after watching action and violence on TV. During their initial years of schooling, children begin to understand what’s shown on the television. They are able to follow the actions of characters and the consequences of the characters’ actions. But they tend to think less on what they see, which results in reactions of a superficial nature. If children identify with a villain, they may start enacting his behavior. They think of emulating that violent hero. Due to overexposure to TV violence they may become tolerant to real world violence. Studies say that watching horror movies is sometimes an attempt by children to get over their own phobias. When adolescent, they start watching television independently. At that age, they can reason everything they see but they are not mentally involved. They start idealizing someone and are tempted to act like him. They start believing that whatever is shown on TV is real. If they are exposed to suicides and crime they may try to imitate those kinds of behavior. Children’s minds are not mature enough to understand the context of the violence they watch on television. Take an example of a psychic villain or a murderer who constantly bears a feeling of guilt about his acts. In the first scenario, a child does not perceive the psychological disorder that has made him a villain. In the second case, a child fails to understand how empty a murderer’s life is. Thus they are unable to comprehend the causes and effects of evil behavior. They do not understand the nuances of the scenes on television. They wrongly interpret the wrongdoer and go the wrong way. Primarily, children become insensitive to others’ pain. They may become numb on watching something terribly violent. Secondly, children feel that people around them are all of a violent nature. They think the world around them is similar to what is portrayed on TV. Due to this, they fear people. They speculate something ill happening to them. They feel the possibility of frightening incidents taking place in their lives. Influenced by the violence shown on TV, they may tend to harm others. They might become over-aggressive and rebellious. They can disobey rules. They may become impatient and refuse to wait for things, they then leave work unfinished thus do not perform well in school. Television violence can impact children in two distinct ways. Either they develop immunity towards cruelty or an extreme fear of living in a dangerous society grips them. Television shows portraying the ‘positive’ are almost history. Scenes of TV stories are no more depictions of only the good. Today’s wrestling shows, violent movies and intense emotions expressed on TV, are bound to leave a long-lasting impact on television viewers. Children have to face the after effects of television violence. Today’s children are the future of our society and it’s important that they stay away from violence. Violence might make children timid and pessimistic. It may instill evil feelings in their minds. Television violence creates a wrong picture of society in the young minds. They make suicidal attempts or may even take to murders. Youth takes to committing crime leading to youth violence. These harmful effects of television violence need to be curbed. Parents have an important role to play in preventing their kids from watching the violence that is showcased on television. Kids should be encouraged to watch children’s programs. Parent must use their discretionary powers to decide which programs their children should watch and which ones they should not. Early exposure to violence on TV leads to abnormalities in children’s behavior. Parents are advised to pay attention to the programs their kids watch and restrict the time for which their kids can watch TV. They are advised to contact other parents and collectively implement rules for television watching. Parents need to reject violence in front of their children. They should explain their kids the reality behind the scenes. It’s necessary to call the ‘wrong’ wrong when television violence is perpetually projecting it as ‘right’. Read more at Buzzle:  http://www. buzzle. com/articles/television-violence-and-children. html How to cite Television, Papers

Business and Corporations Law Good Faith in Contract

Question: Discuss about the Business and Corporations Law for Good Faith in Contract. Answer: Meaning of consideration A consideration is the price which is stipulated by a promisor in exchange of his promise.A contract is considered to be valid only when there is a proper consideration in the contract (Johnstone2013). In the case of Dunlop Pneumatic Tyre Co Ltd v Selfridge Co Ltd, Lord Dunedin defined consideration as follows: An act or forbearance of one party, or the promise thereof, is the price for which the promise of the other is bought, and the promise thusgiven for value is enforceable. (Turner2014). A promise which lacks consideration is not considered as a valid promise.4Thus, consideration is essential to an agreement and an agreement without a consideration is void.However, in certain circumstances, a contract may be considered to be valid even in the absence of a proper consideration. Such details need not be stated here in this present assignment (Taskar 2015). 1 a) In the instant case, Jack has accepted to buy a Lotus Super 7 sports car from Jane.The agreement has however been entered into without any consideration. Case law: Milroy vs Lord In this case, Mr Medley has executed a deed for transferring certain bank shares in favour of a trust.However, there was no consideration mentioned in the deed and the name of the trust had also been registered in the register of the bank.4Mr Medley died afterwards.The personal representative of Mr Medley argued that the deed could not be enforced because it lacked a proper consideration.According to him, the transaction was an uncompleted gift and therefore the same should not be allowed to be enforced. The contention of the personal representative of Mr Medley was accepted in the Court and it was held that the deed was void due to lack of proper consideration (Siu2015). Thus, a promise with an intention to do a gratuitous act was cannot be enforced in a Court of law (Hoand Lee2013) In the instant case also, the agreement between Jane and Jack for the sale of the car lacks a proper consideration. Though, there has been an offer and acceptance in the instant case, but the agreement cannot be enforced due to want of a proper consideration.4It means if Jane denies to sell the car to Jack in future, Jack will have no legal right to move the Court and enforce the agreement. Therefore, in the present case, the agreement does not bind the parties legally. b) In the instant case Jack has accepted an offer made by Jane for the sale of her Lotus Super 7 sports car. The amount for which the car is purported to be sold is $25000. The question to be determined in the case is whether the amount of $25,000 is a good consideration and whether it binds the parties legally. It is imperative to look into the nature and requirement of consideration to determine whether the consideration is a good consideration or not. Now, consideration may be anything stipulated by the promisor.7Consideration may or may not be in a monetary form.4It may also be in the form of an act done by the promisee or in the form of an abstinence on the part of the promisee.1As for example, a consideration which requires a promisee to quit going to night clubs will be considered to be a good consideration.This is an example where a promisee is required to abstain from doing something. Similarly a consideration which requires a promisee to study every Sunday evening shall be considered to be a good consideration. This is an example where the promisee is required to do an act as a consideration for the promise (Hoand Lee2013) In the case of Dunton vs Dunton, it was held that giving up a freedom would constitute good consideration (McKendrick2014). In the case of Wigan vs Edwards, it was held that giving up a legal right would constitute good consideration (Carter 2014) In the case of Carlill v Carbolic Smoke Ball Co, a carbolic smoke ball was produced by the company for the purpose of preventing persons from contracting diseases like influenza. The company announced that it would give an amount of 100 pounds to anyone who catches flu even after using the smoke ball. Mrs Carill used such ball produced by the company according to the direction given by the company but still caught the flu (Mahdi et al., 2013). It was held that the inconvenience suffered by Mrs Carill in using the smoke ball was a good consideration and therefore the company was liable to pay the reward to Mrs Carill (Strong2014). In the instant case, the consideration stipulated by Jane for the sale of her car is $25000.8The market value of the car is also $25000.3It means that Jane would get the same amount if she chooses to sell the car to anyone else other than Jack.Thus, the consideration fixed under the contract in the instant case is in term of money and has been stipulated by the seller. Such amount has also been agreed to be paid by the purchaser. Hence, it will be considered to be good consideration and the parties will be legally bound by the terms of the contract. Thus, jack has a legal right to enforce the contract if Jane refuses to sell the car to him in future. 1c) In the instant case, Jack has accepted an offer made by Jane for selling her Lotus Super 7 sports car.The consideration amount fixed by Jane for the sale of the car is $2500.The case involves the determination of the question whether the consideration of $2500 is valid for the purpose of binding the parties legally into the contract. Now, an agreement in order to be a good consideration need to be certain and not illusory. Case law: Biotechnology Australia Pty Ltd v Pace In this case, Pace entered into an employment contract with Biotechnology. Under the terms of the employment contract, Jane was allowed to participate in the equity sharing scheme of the senior staff of the company.However, no such scheme was in existence at the time when the contract has been entered into between the parties (Goldberger2012). It was held that the consideration stipulated in the contract was illusory and uncertain and as a result the agreement was not allowed to be enforced (Carter2013). 1A consideration need not be adequate in order to be a good consideration.A consideration may be of minimal value and still it may bind the parties in a legal agreement. In the case of Mountford vs Scott, a consideration amount of 1for the purchase of a land was considered to be a good consideration and the agreement was considered to be a valid agreement (Furmston et al. 2012). The idea of validating a contract with a minimal consideration is to give freedom to the parties to determine the value of consideration.1It is not a required that the consideration should be fixed according to the market value of the product (Hillman2012). In cases where the consideration is inadequate or insufficient, the factor which the Court may take into consideration is whether the parties were in the same bargaining position when the contract has been entered into. If the Court finds out that there has been an unconscionable bargain in a contract, the Court may set aside such contract. In the instant case, the consideration is merely $2500 where as the market value of the car is $25000.3The consideration has been stipulated by the seller and it has been voluntarily accepted by the buyer.None of the parties has exerted pressure or influence on the other to accept the terms of the agreement. Voluntary consent has been given by both the parties and hence the agreement shall be valid and the parties will be legally bound by the terms of the agreement. In the instant case, North Ocean Tankers entered into a contract with a shipbuilder, who was required to construct a tanker.A charter agreement with a third has already been entered into by North Ocean Tankers and hence the tanker needs to be delivered on time. The consideration amount fixed for the work is in US $.The contract did not provide for any fluctuation in the currency. The construction work was started by the shipbuilder and as it was being constructed, suddenly a devaluation of US $ by 10% took place. The shipbuilder demanded an extra amount of US $3 million for completion of the work.The demand of the shipbuilder was accepted by the North Ocean Tankers reluctantly under protest as there was no other option left for the North Ocean Tankers. The North Ocean Tanker seeks to recover the excess amount paid nine months after the delivery of the tanker. The facts of the instant case is somewhat similar to that of North Ocean Shipping Co Ltd. vs.Hyundai Construction Co and another.In this case also an agreement was entered into between Hyundai another (defendants) and North Ocean Shipping Co Ltd (plaintiffs) for the construction of a tanker.10The defendants were required to construct a tanker under the agreement.3The consideration fixed under the contract was in US $ and it was to be paid in five instalments.The defendants opened a letter of credit to secure the payment of the instalments in case of any default.1As soon as the first instalment was paid, the US $ was devalued by 10%.A threat was given by the defendants that they would abstain from continuing with the work if their demand is not fulfilled. Meanwhile, an advantageous agreement had been entered into by the plaintiffs for chartering the tanker. The demand was accepted by the plaintiffs and the defendants were requested to increase the letter of credit. The plaintiffs brought an action against the defendants for the recovery of the excess amount paid eight months after the delivery of the tanker (Burrows2015). The plaintiffs argued in the Court that the agreement should be declared void on the ground that the agreement lacked a proper consideration or the agreement should be declared voidable on the ground that the agreement has been entered into during economic duress (O'Sullivanand Hilliard2016). The first contention of the plaintiff was rejected by the Court as the defendants promise to increase the letter of credit constituted a good consideration under the agreement. As a result, the agreement was held to be valid. With respect to the second contention of the plaintiffs, the Court observed that the agreement had indeed been entered into during economic duress but the acceptance of the agreement by the plaintiffs has given rise to an obligation for the plaintiffs to pay the extra amount as demanded by the defendants. Therefore, the Court did not provide any relief to the plaintiffs (Chen2012). The instant case are however a bit different from the above mentioned case with respect to the fact that the North Ocean Tankers has already chartered the tanker prior to the beginning of the construction work. When the shipbuilder demanded the extra US $3 million, the North Ocean Tankers had no other option but to accept the demand as the tanker had to be delivered on time.3The North Ocean tankers had accepted the demand reluctantly under protest.Moreover, there is no consideration under such agreement and therefore the agreement cannot be considered to be a valid agreement. The circumstances of the instant case also fulfils the requirement of economic duress.1Firstly, there was already an existing agreement between the parties.Secondly, the North Ocean Tankers was in a way compelled to enter into the agreement as the shipbuilder threatened to stop the work in case of default of payment of the extra amount by the plaintiff. Thirdly, the terms of the agreement as proposed by the defendants have been accepted by the plaintiffs. Therefore, the present agreement falls within the purview of an agreement being entered into under economic duress. Thus, the agreement is either void for lack of consideration or it is voidable for being entered into under economic duress. The period of nine months fall well within the limitation period as provide under various statutes enacted by different states of Australia.1Thus, in the present case, the North Ocean Tankers is entitled to recover the extra amount which it has paid to the shipbuilder under economic duress.The shipbuilder has taken advantage of the situation and has in a way forced the North Ocean Tankers to accept their demand and therefore, they should pay back the excess amount under the agreement. Reference List Burrows, A., 2015.Understanding the Law of Contract in Myanmar.Available at SSRN 2689548. 11Carter, J., 2014.Good Faith in Contract: Why Australian Law is Incoherent. Sydney Law School Research Paper, (14/38). Carter, J.W., 2013. The construction of commercial contracts. Bloomsbury Publishing. 1Chen-Wishart, M., 2012.Contract law.1Oxford University Press. Furmston, M.P., Cheshire, G.C.and Fifoot, C.H.S., 2012.Cheshire, Fifoot and Furmston's law of contract.Oxford University Press. Goldberger, J., 2012.Australian contract law:A case law update.Commercial Law Quarterly:The Journal of the Commercial Law Association of Australia, 26(4), p.8. Hillman, R.A., 2012.4The richness of contract law:An analysis and critique of contemporary theories of contract law (Vol. 28). Springer Science Business Media. Ho, L. and Lee, R., 2013. Trust Law in Asian Civil Law Jurisdictions: A Comparative Analysis.4Cambridge University Press. Johnstone, R.L., 2013. H. Beale et al., Cases, materials and texts on contract law, (Oxford: Hart Publishing, 2010); and TK Graziano, Comparative contract law: cases, materials and exercises (Basingstoke:12Palgrave MacMillan, 2009). Mahdi, N.M.N., Anuar, N.I.M., Razmin, N.H. and Yusoff, N.D.M., 2013. Enforceable contracts:8intention to create legal relations. 4McKendrick, E., 2014.Contract law:4text, cases, and materials.Oxford University Press (UK). O'Sullivan, J.4and Hilliard, J., 2016.The law of contract.1Oxford University Press. Siu, H., 2015. Keeping Secrets: A Critical Analysis of the Justifications for the Doctrine of Secret Trusts. NEL Rev., 3, p.75. Strong, S.I., 2014. Anti-Arbitration Injunctions in Cases Involving Investor-State Arbitration: British Caribbean Bank Ltd. v. The Government of Belize. The Journal of World Investment Trade, 15(1-2), pp.324-332. Taskar, B.D., 2015.1The Doctrine of Consideration. 10Turner, C., 2014.Key Cases: Contract Law. Routledge.

Research paper on Marketing Strategy of HSBC Bank Australia Free Solut

Question: What is the marketing plan for HSBC bank Australia, also describe about HSBC, Micro and Macro factors, consumer perception and behavior and marketing mix? Answer: Executive Summary Process of marketing is a critical element of an organisation. Marketing can be defined as an action or business of promoting and selling products or services, based on customer requirements. Marketing also has specific focus on research and advertising. Since the time, industrial revolution started, there has always been need of marketing efforts by the organisations to sell their products to their potential customer. Marketing strategies such as targeting, segmenting and positioning of the product or service is essential for the future success of the product (Baker Hart, 2008). In modern era, marketing has become an important tool for the companies to sell their products. Purpose of this task is to prepare a marketing report on an organisation named as HSBC (Hongkong and Shanghai Banking Corporation). Through this marketing report, potential strategy for marketing of HSBC Bank, Australia will be analyzed. Does The Intricacy of The Topic Intimidate You? Tame Your Fear with Unmatched Assignment Help Services from Professional Writers. Introduction In Australia, HSBC Bank got its banking license in 1986, even though it was present in Australian market since 1965, as HSBC Finance Company Limited. HSBC Bank Australia is part of the global HSBC Group. Within Australia, HSBC Bank has established itself as one of the leading banks with range of banking services and products in retail, commercial and institutional sectors (Bickhoff et al, 2014, pp.47-110). Within Australia, HSBC functions through its 25 branches as well other direct channels. Compared to its existence in the country, it can be said that growth of HSBC in Australia has been relatively slow, even though HSBC in Australia plans to ramp up its branches to 100 from 25, but it will require a well-planned marketing strategy, with focus on various banking and financial products it can offer to the Australian Market (Armstrong Cunningham, 2012). When a business organisation decides to expand its foot print, it becomes important to do so, after a prior planning of marketing process. Marketing is an important element of the overall business strategy, as it helps the business organisation like HSBC to identify it potential customer base, create specific customer segment, and then launch targeted promotional and advertising campaigns and other efforts to publicize its products and services. It will not be wrong to say that irrespective of the glorious history of an organisation and its presence in the market, if the organisation is not able to innovate, and launch new products and services from time to time, then in a highly competitive environment such organisation might cease to exist. However, even if a company is good in innovation, if it is not able to portray its products and services to its target customer base, then also possibilities are high of a product failure. In order to avoid such situations, marketing strategy is prepared by the organisation (Pealoza et al, 2013). Marketing strategy lays down the road map about the entire process of marketing, which involves various aspects starting from product design, till customer servicing. Hence, purpose of this task is to suggest a marketing strategy for the HSBC Bank in Australia so that it can successfully expand its business by opening new branches, and offering new products and services to the end customer. Segmentation, targeting, and positioning of the market (STP) A market segment can be defined as group of customers who have homogenous set of requirements or needs. Before market segment for HSBC is defined, it is important that market segment should have attributes such as accessibility, measurability, large size and profitability. If these attributes are fulfilled by a segment then it is worth trying from the organisation to create a specific segment (Voorhees et al, 2011, pp.4-14). Currently HSBC is popular for commercial banking in Australia, as more than 75% of its customer base is derived from the commercial customer segment. In retail baking segment HSBC has a long way, before it can catch-up with other banks such as Commonwealth Bank, ANZ Bank, Westpac, National Australia Bank, Bendigo Bank and Suncorp Metway etc. All total there are 56 banks in Australia today, in which 12 are domestic, 9 foreign subsidiary banks and 35 foreign branch banks). In terms of leading banks, there are four major domestic banks which have dominated the retail and commercial banking spectrum in Australia. These four banks among them account for more than 77% of the resident assets as at fourth quarter ending in 2010. In this regard, foreign banks like HSBC along with other similar banks have a market share of 13.4% (Weinstein, 2013). HSBC needs to understand that there are multiple segments which can create, however it needs to identify its core competency and accordingly create a segment. Commercial banking in Australia is already dominated by top four domestic banks mentioned above, which occupy more than 77% of total market share. In this scenario, it will be difficult for HSBC to expand its services in the commercial banking (Hassan Craft, 2012, pp.344-356). However, in retail banking sector, there is plenty of scope. Firstly there is large population of Australia which belongs to age group of 18-35 years. This age group contributes to 30% of the total population of Australia. Hence, this age group can be taken up as a potential segment for the retail customer (Doole Lowe, 2012). This age group basically includes people who are just out of college, and have entered professional life or doing some type of business as an entrepreneur. Even though net-worth of customers from this segment might not be very high, but they are spenders, which means unlike higher age group, people from age group of 18-35 years love spending money on shopping etc. that means there is not only scope for HSBC in terms of saving accounts but also for expanding its credit cards services to these segment of customer (Ferrell Hartline, 2012). Hence, the segment which will be created for this marketing strategy will be for potential customers in the age group of 18 years to 35 years. Based on the customer segment defined above, HSBCs target segment will include people in age group of 18 to 35 years of age. It is important to understand that these potential customers might also be existing customer of any other bank as well. Within the main segment of 18-35 years of age, there can be sub segments as well (Fifield, 2012). For example from 18-25 years of age there can be a sub-segment of customers who have basic requirements such as personal banking services and credit cards, whereas people from 26 to 35 years of age might have requirements related to financial products such as mutual funds, credit cards, personal banks, personal financial services etc. Hence, accordingly HSBC should target these two sub-segment of customers under is main segment. Positioning of HSBC will be an important factor in deciding its success or failure related to its expansion plan. As discussed above, HSBC along with other foreign banks have collective share of 17% of the domestic banking segment, which means HSBC has yet to establish itself has a powerful banking brand. One major reason behind its stalled growth is the brand perception (Lovelock, 2011). Domestic banks in Australia have projected themselves as one of the most reliable and easily accessible banks present in Australia. Local factor also allow these domestic banks as it gives its customer a trust factor which is low for foreign based banks. Hence, HSBC should position itself as a global bank which has established itself in Australia after immense success in other parts of the world. That is why; HSBC should focus on positioning itself as a highly successful bank across the world with tremend ous power of its brand (Terpstra et al, 2012). Customers are today aware of various banks functioning across the world, however HSBC needs to invoke its international exposure and innovative banking products in order to convince its target customers, and position itself as a global yet local bank of Australia. About HSBC As an organisation, HSBC bank has vast array of experience in banking and finances sector. HSBC as an organisation is one of the largest bank at global level with presence in almost every important and commercially active country (Ghosal, 2013, pp.24-37). HSBCs product and services portfolio can be categorized mainly in savings and investments. HSBC has proved itself as a competent financial organisation with range of products in Australia and other parts of world. In context of Australia, HSBC can be categorized as a foreign-owned bank subsidiary. Following are some of the competitors for HSBC in Australia who are also part of HSBCs category of foreign-owned bank subsidiary. Figure 1: Competitors of HSBC Bank In Australia Over a period of time, HSBC has diversified its services from being a complete financial firm which focused mainly on commercial segment towards inclusion of personal banking as well. Today, HSBC not only caters to commercial and institutional customers, but also focuses on the retail and personal banking customers (Chikandiwa et al, 2013, pp.365-381). Hence, it has stock investments related products, personal banking products and various other retail products like credit card etc. Micro and Macro factors impacting HSBC Every business organisation is effected by various macro as well as micro factors. Macro factors are the one which can be either internal or external to the organisational environment. Macro factors are mainly the factors which cannot be controlled by the organisation, and might have impact on the decision making process of the organisation (Turnbull Valla, 2013). These factors include global, economic, demographics, legal/political, social-cultural, and technological changes. In order to analyze the macro factors impacting HSBC Australia, its PEST analysis can be conducted. PEST analysis examines political, economic, social, and technology related factors which might have impact on the organisation. Following is the PEST Analysis for HSBC Australia: Political aspects: HSBC Australia has been following the banking industries code of conduct and other financial regulations laid down by the government of country. It also works closely with Reserve Bank of Australia (RBA) which is the central bank of Australia and regulates the banking industry in the country. Hence, since its inception in 1960s as a financial firm, HSBC has always complied with the regulatory guide lines laid down by central authorities. Furthermore, the company also formulates their own protection strategies against any governmental restrictions and limitations (Peck et al, 2013). Economic aspect: HSBC as a foreign bank in Australia has a collective market share of 17% along with other foreign banks. However, HSBC has a strong financial background mainly due to its global backup. Over a period of time HSBC has been mainly successful in commercial banking activities, as part of which HSBC has provided commercial loans in billions of dollars to its commercial customers. Compared to other parts of world, HSBC has been functioning in a stable market conditions, and its stock has also increased gradually over last few years (Chakravarthy Coughlan, 2011, pp.27-32). Social aspect: HSBC as a banking organisation has major impact from social aspect. For example, in 2011-2012 more than 45% of the Australian population saved money in their saving accounts rather than spending the excess money they had. Due to economic volatility, purchasing power of people drop significantly. It has positive as well as negative impact on the bank. Firstly, due to sluggish economy, purchasing power of people have reduced hence, there dependency on products like credit card has increased significantly, which is beneficial for the customer. However slowing economy also impacts the saving pattern of a retail banking customer as well as commercial customer. Commercial customer avoids taking money on loan due to fear of non-payment of the loan. That is why at times it might happen that HSBC might struggle in finding a balance between the two (Boone Kurtz, 2013). Technological aspect: Technology has played major role in boosting the prospect of HSBC in Australia. People are now getting inclined towards use of net banking, e-payment etc. This has been only possible due to rapid change in the technological landscape related to banking industry in Australia (Gilligan Hird, 2012). Consumer perception and behavior about HSBC Consumer perception plays a major role in success or failure of a brand/product/service. That is why it becomes important for an organisation to understand that its marketing strategy should always have focus on identification of consumer behaviour and perception towards the brand, this helps in preparing the marketing strategy (LIU et al, 2014). In case of HSBC, it has setup its business as a foreign bank in Australia. Over a period of time HSBC has moved from being a finance based organisation towards becoming full-fledged banking organisation. However, in terms of perception, there is lot of activity required from HSBCs front to create a more friendly perception about the brand. In a recent concluded survey by Banking Association in Australia, it was revealed that more than 75% of the people surveyed, they will prefer banking with a domestic banks. Factors behind this decisions was related to brand perception, and accessibility of the bank. In case of HSBC, it is perceived by a potential customer that HSBC is more focused on commercial and financial banking aspect. This perception might also be due the fact, that initially in 1960s HSBC started its business in Australia as a finance organisation. Hence, people who can be the potential customer for the retail banking still shy away from HSBC bank as their preferred banker due to this perception (Taleghani et al, 2011, pp.78-86). Another, important customer behaviour is the preference given to the banks which are easily accessible. Even though in age of internet banking, people are preferring banking through internet, however despite of this trend there are vast number of customers who still prefer a bank which is easily accessible. In this regard, domestic banks in Australia have an edge over HSBC. HSBC has only selected branches mainly at commercial locations. On other hands number of branches operated by other domestic banks is far more than HSBC. This is one major reason behind lack of personal banking customers for HSBC, Australia (Pavlou Stewart, 2015). Hence, it is important for HSBC to change this perception. In this regard, HSBC Australia, can first ensure that they should portray their brand as a completely Australian unit rather than portraying as a subsidiary of its global brand. Secondly, HSBC should focus on opening up new branches in commercial as well as few residential areas. That will enable it to capture more of the personal banking customers. Marketing Mix Marketing mix can be defined as the marketing tool which is used for the purpose of marketing by the marketers in an organisation. Marketing is associated with 7Ps. These 7Ps are represented in image below: Figure 2: Marketing Mix For HSBC following will be the marketing mix: Price: Pricing component is a critical factor which decides the future of product or service being offered. In case of HSBC, since it is targeting customer for its personal banking services hence it should focus on offering competitive rate of interest for its saving account. People deposit their money in the bank if they get an attractive interest rate, hence HSBC should try to identify an attractive rate of interest as per the market situation, and offer it to its customers. For its other products like credit card, the grace period of interest period for the purchase done on the credit card should be more than 50 days. Considering the target customer base, this move of pricing will enable HSBC to gain more customers. Place: The place element involves delivering the product element to customers through appropriate methods and delivery channels. In case, of HSBC since it is targeting youth segment hence one important aspect with this segment is that they are technology savvy, due to this reason use of internet, smart phones, laptops etc. is high in this group. Hence, in terms of channel for delivery of its services it should focus extensively on scaling up its online banking portal, and try to include every possible service which it offers through the physical bank branch to the customer. This will also help HSBC in reducing its operational cost on the physical branch. HSBC should also launch its mobile applications through which its customers can access their banking services from their smart phones itself (Pavlou Stewart, 2011, pp. 29-36). Promotion: With a new marketing strategy, it is important for HSBC to focus on innovative ways of promotion. It can use social media networks such as Twitter and Facebook to connect with its potential customer segment. Promotional e-mails, tweets, and informative posts on Facebook should be posted regularly. Promotion should be focused more on engaging customer with the brand. People: From peoples aspect, HSBC should first ensure that it is able to deliver flawless customer service to its end customer. Segment which it is targeting is a volatile segment which doesnt sticks with a brand if the customer service is not good. Secondly, HSBC should hire local people to support its operations. However, recruitment of people should be less and focus should be more on pushing virtual banking. Process: Often it has been seen that many people do not associate themselves with a bank due their cumbersome process. In this regard, HSBC should focus on simplification of its existing processes. For example rather than a customer coming to a bank for opening an account, bank executives should visit customer to collect his detail. Such level of services will make the entire process for the end customer extremely convenient. Product: in terms of product, HSBC should be following a linear strategy, which means that currently it should focus on consolidating its existing product portfolio such as personal banking, credit cards, investment plans etc. within these products it should try to innovate with different schemes such as varying interest rates etc. Physical environment: In terms of physical environment, it can be said that HSBC should ensure that its new branches are located near residential areas and educational institutes. Currently, HSBCs operation is concentrated more in the business regions of Australia. Hence, in order to reach to personal banking customer HSBC should be focused on expanding its branches in different regions. Recommendations Based on the above marketing plan it can be said that, HSBC is yet to achieve major success in Australian banking industry. Currently Australian market is dominated by more than 56 banks, out of which 77% of the total industry share is with top four domestic banks in Australia, this aspect reveals that there is tremendous potential for HSBC Bank to expand its services. However in clutter of several banks and financial institutions. HSBC should focus on providing high level of customer service and secure banking services. In present marketing environment, any organisation which can offer high quality customer service to its end customer is capable of dominating the market. Ultimately, HSBC Bank needs to seamlessly integrate its products, customer services and overall business and pricing strategy in such a way that it should be highly convenient and beneficial for the end customer. References Armelini, G. U. I. L. L. E. R. M. O., Villanueva, J. U. L. I. . N. 2011. Adding social media to the marketing mix. IESE insight, 9, 29-36. Armstrong, G., Cunningham, M. H. 2012. Principles of marketing. 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